When customers sign-up for the B&N Kids’ Club they will be welcomed with a 30 percent off coupon to use on a future purchase of children’s books, educational toys and games, and adult games and puzzles. Kids’ Club members will also receive a $5 coupon for every $100 they spend on children’s books and toys up to four times per year. These coupons can be accrued and used either in-store or online at Barnes & Noble.com ( www.bn.com ). Each child participant in the B&N Kids’ Club will also receive special presents on their birthday: a free cupcake or cookie from the Barnes & Noble Caf and a free digital book they create on Tikatok.com ( www.tikatok.com ), an interactive website where kids write and illustrate their own books. Additionally, B&N Kids’ Club members receive a monthly e-mail newsletter full of exclusive offers, product suggestions and advice from the B&N Kids’ Expert Circle ( www.bn.com/expertcircle ).

“Barnes & Noble is committed to being a valuable resource for parents,” said Jaime Carey, chief merchandising officer for Barnes & Noble. “Our recently launched B&N Kids’ Expert Circle and our newly expanded Educational Toys & Games section in stores and online reflects our dedication to helping parents choose the best products and receive meaningful advice about all the stages of raising children. B&N Kids’ Club is our way of saying thank you for continuing to trust Barnes & Noble.”

The B&N Kids’ Club is open to both Barnes & Noble Members and non-Members. Non-Members will receive a specially created Kids Club’ card while Barnes & Noble Members will use their Member card to obtain Kids’ Club benefits.

Customers can join the program by visiting the Kids’ section of a Barnes & Noble store or by visiting www.bn.com/kidsclub .

ABOUT BARNES & NOBLE, INC.

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 717 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 633 college bookstores serving nearly 4 million students and faculty members at colleges and universities across the United States. Barnes & Noble is the nation’s top bookseller brand for the seventh year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend Brand Study by Harris Interactive. Barnes & Noble conducts its online business through Barnes & Noble.com ( www.bn.com ), one of the Web’s largest e-commerce sites, which also features more than two million titles in its NOOKbook Store ( www.bn.com/NOOKbooks ). Through Barnes & Noble’s NOOKTM eReading product offering, customers can buy and read NOOKbooks on the widest range of platforms, including NOOK eReaders, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com .

NOOK, NOOKcolor, NOOKbooks, NOOKnewsstand, VividView, NOOKfriends, AliveTouch, LendMe, ArticleView, Daily Shelf, NOOKfriends, NOOK kids, NOOKstudy , NOOKdeveloper, ReadAloud, NOOKbook Personal Shopping, Read In Store, More In Store, Free Friday, PubIt!, Lifetime Library, Read What You Love. Anywhere You Like and Touch the Future of Reading are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

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