Business Name: Laura’s Family Goods

Location: 244 Oak St.

Telephone: 501-205-0894

Website: www.laurasfamilygoods.com , or our Facebook page

Date opened: Sept. 10, 2010

Number of employees: Our family, plus a few part-time employees

What type of business is it? Retail store, specializing in classic toys, educational toys, games, baby items, home goods, gifts, and accessories.

What specifically does your business do? Our goal is to create a fun and interesting shopping experience for families, and to provide products that enhance family life.

Owners: Dan and Laura Johnson

Why did you decide to open this business/location? We wanted to work together as a family and also live closer to Laura’s extended family here in Conway where she grew up.

What is the best part about owning/operating this business? Working together with our kids, and getting to meet all of our great customers.

What has been the biggest surprise that has happened since opening this business? Everything takes longer and costs more than you expect.

What is the best piece of advice you received before going into this business? As a new business, being involved on a daily basis with your customers and employees is vital to your success.

What is the most important piece of advice you would give to someone starting out in business? Be patient, enjoy the journey, and smile even when things don’t go your way.

What makes your business unique to Conway and Faulkner County? We have the largest selection of classic toys in Faulkner County, and since we have four little kids, we have personally tested a lot of them.