THE colourful toys and novelties belonging to Spiele & Schenken Sdn Bhd attracted the attention of many passers-by who were attending a balloting session held ahead of The Star Kids Fair 2010.

The session was held at Menara Star recently for exhibitors to select their preferred booth locations at the fair that will be held on Nov 27 and 28 at the Kuala Lumpur Convention Centre (Halls 1, 2 and 3).

The exhibitors were also briefed on general information on the fair, such as procedures on setting up and dismantling booths, booth design plans, accessibility to the venue and loading timetables.

Spiele & Schenken, an importer of gifts, novelties and toys, will be among the exhibitors at The Star Kids Fair 2010.

Spiele & Schenken manager Pattrine Hong said the company started with the distribution of wooden educational toys to local kindergartens and pre-schools.

“We later expanded our business to cover the retail market and in 2004, our own in-house brand “Tootle Tee” – a range of gift items, stationery, musical instruments and games – was created,” she said.

In addition to Tootle Tee, Hong said Spiele & Schenken offers the Brickadoo, Laserpegs and Iwako brands for children.

Brickadoo, which was created in the Netherlands, is a building toy kit that comes with bricks and water-soluble cement, while

Iwako features a range of fancy erasers from Japan in shapes like food items, animals, vehicles and household equipment.

Touted as the world’s only lighted construction set, one can use the Laserpegs toys to create any abstract model or combine kits and power units to build a gigantic model.

Hong assured that all of Spiele & Schenken’s products for children has the Domestic Trade, Co-operatives and Consumerism Ministry’s MC (mark of conformity) approval for toys.

“We will be offering a 50% discount on all Tootle Tee, Brickadoo and Laserpegs products at the fair, while the Iwako erasers will be sold at an introductory price,” she said.

Another highlight at the The Star Kids Fair 2010 is the Kuntum / McDonald’s Colouring Competition 2010.

For competition details and to download the registration form, visit thestar.com.my/kuntum/mcdonalds/kuntum_colourcomp_form.pdf .

Focusing on important markets from young schoolgoing children (ages 5-13), to parents and teachers, the fair will showcase the latest in educational services and products, food and nutritional products, fashion, books, hobbies, games, toys and other attractions.

It houses only the best for children and is an event that should not be missed during the year-end holiday season.

The fair will be opened from 11am to 7pm daily. Admission is free.

Maybank is the event’s main sponsor, while the co-sponsors are Bukit Gambang Resort City and Fernleaf CalciYum.

Those interested in participating as exhibitors can call 03-7967 1388 ext 1233 (Christine Darlington)/ 1432 (Chin V Ming) or e-mail msd@thestar.com.my .

Details on the fair are available at thestar.com.my/kidsfair2010 .