NEW YORK (Reuters) – Toys R Us Inc is betting on variety to hit its sales targets this holiday season, with toys ranging from Mattel’s $13 plush toys that sing in perfect harmony with every squeeze, to a $110 remote-controlled monster “Bigfoot.”

The world’s largest dedicated toy retailer is also offering more exclusives and opening more temporary stores to win shoppers this year.

Its holiday hot toy list, to be officially unveiled on Tuesday, features 36 new items, including squishy pencil-toppers called “Squinkies,” “Disney Princess & Me” dolls from Jakks Pacific and a Lego board game that dares kids to wade through a tricky maze to reach a hidden temple.

The top picks also include educational toys like “Leapster Explorer,” a $70 handheld gaming device that could double as an e-reader and even a photo-and-video recorder for kids. The device is made by LeapFrog Enterprises .

“We don’t want to miss anything,” Lisa Harnisch, vice president and divisional merchandise manager at Toys R Us, said in an interview, underscoring the need for a broad assortment of toys in an uncertain environment.

The company is counting on its wide assortment to boost sales amid its efforts to go public. It is also hoping to steer bargain-hungry shoppers away from rivals Wal-Mart Stores Inc , Amazon.com Inc and Target Corp .

Last year, Toys R Us posted higher earnings in the fourth quarter on a 7.3 percent sales rise to $5.86 billion.

The top toy list “is the culmination of year-long process and is no easy feat,” Harnisch told Reuters on Monday.

Toys R Us’ “Fabulous 15″ top picks includes Monster High dolls, offsprings to famous monster characters, and Hasbro’s Cuponk, a game that challenges players to master ball-and-cup tricks using a wall.

“Our list has a wide range of prices on it,” Harnisch said. “So depending on parents and gift-givers’ budgets, we do have gifts for every … giver.”